Strategic
partnerships
Global account strategy, customer relationships and business planning built on a deep understanding of the customer’s business.
Trust · Alignment · Long-term valueGlobal Key Account Manager
Joanna GodzińskaPartnerships
that grow.
Value that lasts.
I connect commercial ambition with technical understanding to build lasting customer partnerships across international markets.
Based in Poland.
Working across borders.
Working across borders.
FMCG & food packagingIce cream sectorInternational B2B
10+
years in international B2B
€27m
business currently managed
7
production sites
29
customer manufacturing plants
01 / The perspective
Good business
starts with
understanding.
Behind every account is a business with its own ambitions, pressures and possibilities.
I’m Joanna, a Global Key Account Manager with more than a decade of experience in strategic account management, international B2B sales and business development. My focus is FMCG and food packaging, with particular expertise in the ice cream sector.
I work at the intersection of commercial, technical and operational teams — connecting customer expectations with what procurement, R&D, NPI, operations, quality and supply chain can deliver together.
For me, the strongest partnerships create value beyond price.
02 / Where I contribute
A commercial mindset.
A connected approach.
From the first conversation to long-term growth, I bring the right people and perspectives together.
Strategic
Commercial
growth
Business development and complex negotiations across pricing, volumes, tooling, investments and long-term cooperation models.
Opportunity · Negotiation · GrowthPackaging
innovation
Cross-functional projects that connect customer needs with new products, material choices and operational improvements.
Innovation · Optimisation · Delivery03 / Selected commercial work
From opportunity
to tangible value.
A selection of packaging projects bringing commercial strategy, technical development and customer collaboration together.
01 / Material transition
Recycle Duo
Commercial coordination of the transition from hybrid PP+PAP to a recycled solution driven by PPWR requirements. The work brought together material approvals, testing, sub-supplier qualification and investment activities.
€10mannual revenue
02 / Capacity & investment
ORO Sunrise
Commercial allocation and capacity planning, including coordination of the business case for new machine investment.
€3mannual revenue
03 / Business development
Agama 1l
Business transfer from a competitor, followed by development and launch coordination for two products, including weight optimisation.
€1.4mannual revenue
04 / Product alignment
Cornetto Soft / King cone
PPWR-driven product alignment, trials and technical approval, successfully unlocking sales.
€1.3mannual revenue
05 / Supply chain improvement
Roma 5l
Coordination of mould modification, testing and customer trials to improve the supply chain process.
€1mannual revenue
04 / The journey
Relationships.
Experience.
Perspective.
From direct customer relationships to global account management in international packaging.
Explore the full CV- Nov 2024 – Present
Faerch Group
Global Account Manager
Strategic international accounts, complex commercial negotiations and cross-functional customer projects. - Jul 2014 – Jan 2025
PACCOR
Key Account Manager
Long-term customer relationships, commercial development and new product implementation. - Apr 2012 – Jul 2014
Maltex
Export Manager
Overseas business development, international trade and export coordination. - 2010 – 2012
Nordhaus Real Estate
Real Estate Agent
Direct sales, negotiations and customer relationships.
05 / Start a conversation
Let’s find
common ground.
Strategic partnerships, packaging innovation
or the next commercial opportunity.
Polish · English · Russian